Gli anni ’90 oggi
Posted 11 December 2018 in Outfit by admin
The nostalgia that pervades the clothing market in recent years is a feeling that continues to generate value in the fashion industry, especially for some brands that seemed to be forgotten.
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If we look at the 90s, we can definitely consider them the golden age of sportswear and of the passion for comfortable, sporty and a little oversized clothing.
In 2018 we are in the middle of the revolution of sportswear, able to finally get married with fashion. The latter is in fact increasingly driven by the so-called “athleisure”, or the propensity to consider the style of sportswear pleasant and suitable to be worn for activities that do not strictly concern the athletic field.
Among all the big brands, the rebirth of FILA has also struck me: in particular for its being born as a quality Italian brand, but also for having been able to write in its own way the history of sportswear, especially tennis.
On the other hand, FILA particularly insists on not wanting to be labeled as a brand of nostalgia, but as an inheritance to be lived in the present and the future as well. That’s why with its range of garments it’s not just for melancholy: the brand has studied modern lines, able to connect with the new generations. They may not be familiar with the brand’s past but are equally attracted to the leaders.
That’s why in this look chosen in Arteni, I wanted to choose a FILA garment symbol of the history of the brand and one with modern cuts.
I based the whole look on FILA’s iconic Disruptor sneaker, the essential element of the season, back in style in total white.
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To show you then that Fila offers not only garments from the legacy of the last century, I wanted to combine this jacket as an example of a garment produced with new materials and a soft and modern fit. The white line line, inspired by the lines of the tennis court in this case, has been put aside and full colors and graphics have been introduced, in particular the blue, in a context dominated mainly by the FILA brand.
To complete the outfit, I chose Levi’s jeans, and Calvin Klein’s white shirt.
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FILA: the heritage of fashion with a sporty touch
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