The Woolrich company was born in Pennsylvania, with the aim of creating wool work clothes. The brand has intertwined with many historical events determining its success: it was the first supplier of woolen suits and blankets to American soldiers in the Second World War, its clothing became like a "uniform" for the youth of the 60s and 70s and was one of the cult brands of the 80s and 90s. Finally, starting from the 2000s, the brand also expands in Europe and Asia, becoming one of the leaders of contemporary style.