Roy Roger's is an Italian fashion brand of the Sevenbell group, specialized in the production of denim products since 1952. The jeans are recognizable by the elements on the pockets: the zips (which keep the wallet safe) and the logo, an unmistakable black triangle that you have all certainly already seen. The Roy Roger's brand combines the strength of tradition with the impulse of innovation, as the Roy Roger's slogan says: "There is no future if you don't have a true story".