Max Mara is an Italian fashion brand: Mara is the diminutive of the founder Maramotti’s surname and Max means power and strength to express the idea of a fashion house with invincible structure and values. The style of the company can be summary in the expression: "An artisan workshop with international breath". The garments are elegant, practical and versatile, perfect for a sophisticated wardrobe. The strength of the brand is the clever fusion of high Italian tailoring techniques and a taste for innovation.