L’ascesa dello streetwear

It is now difficult to keep up with the trends dictated by fashion that every year offer completely new products and revisited making us bewildered for a short time. What is constantly stating is the Streetwear style, difficult to define in technical terms because each person can readjust and widen the boundaries; but we try to give a precise identity at least: for streetwear means everything that is far from classic clothes, a less formal elegance that does not exclude the fact that the price range is lower. Streetwear is therefore based on a “street” clothing, in which the brands reinterpret t-shirts, sweatshirts, sneakers and tracksuits.

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The Streetwear boom occurred in 2017 with the first collaborations between fashion companies and famous rappers or prominent people on the international scene, which were inspired by the street scene in the American coasts or the skateboarding scene that inspired multiple collections. It is in this context that we return pleasantly to do with collections with which we certainly had a certain feeling at the end of the much loved 80s and 90s.

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FILA advertising campaign makes the logo protagonist, on soft and comfortable fabrics. Giulia Mazzetto for example, chose in our shop the velvet suit of the current season for a trendy and stylish look, perfect for her.

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Brand like Kappa, Fila, Reebok, Umbro and Carharrt find a newyouth, and, thanks to the sponsorship of prominent artists on the world scene, are reborn and become a must-have that enchants the social scene.

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In this pic Ramaz and Lou, caught while recording their Vita song’s remix, chose a great street style, mixing Fila and Kappa new collection in a unique way.

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Don’t miss out the Disruptor model; these shoes, available in different colors, become our customer’s favorite choice in just few days, thanks to their style and shape.

On the other hand, there are brands that have never lost their standard level but are adapting to modern trends such as Calvin Klein, Dc Shoes and Dickies that produce street collections with the help of expert designers in the sector. Finally, the new levers, those brands that ride the wave of success and stand as a model to follow in the scene, as Octopus and Trasher who take inspiration from youth fashion and propose it again in their version. The Trasher flames are now a worldwide recognized logo, the Octopus octopus tentacles have even been taken from a collection by Marcelo Burlon.

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A special mention deserves all those brands that follow the trend of the logo, which now let’s say without a big logo printed on our clothes we do not go anywhere, which includes the above companies but to which are added leading collections such as Armani Exchange. Streetwear is not just a lifestyle, it is also a way of life and is suitable for all those who love and feel part of real life and the street, not being afraid to show it.

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From Kappa to Fila… This season’s style is on the road!