Among the leading brands in the global clothing market is the Hugo Boss Group, a brand developed in Germany. The brand focuses on the development and marketing of clothing and accessories for men and women. Today, Hugo Boss products are available in 127 countries around the world with 439 stores and 6700 stores. The brand always takes part in fashion shows in international fashion weeks, and uses social media campaigns and digital channels to increase interaction with consumers. The fundamental values that the brand transmits with its business are success, precision, innovation and sustainability.