The Fred Perry brand was born in the early 90s from an idea of the homonymous tennis player, champion of the English Wimbledon tournament, from which the very refined embroidery of the small laurel wreath was born, which immediately became a hallmark of class and elegance Fred Perry. With Fred Perry, the first polo shirt is born, the brand's top item: a new concept of comfort is introduced, a pique cotton mesh sweater with collar and 3 buttons. Later, the collections of the British brand are also expanded with regard to jackets, shirts and footwear, so all the Fred Perry items become known and envied for lightness, comfort and unmistakable style.