Levi's - new denim collection for men and women

Levi Strauss opened a textile company in San Francisco in 1853 trying to meet the need of all the hard-working people to have clothes made to withstand anything: "blue jeans" are born. This, over the years, becomes the uniform of progress for Americans that brings the signs of life, the memories of our adventures and especially Levi's becomes one of the largest clothing companies in the world and a world leader in jeans. Comfort is combined with style, the brand is one of the best known in the world and jeans have become a must-have item in any wardrobe.

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